YOUTH

The obsessive pursue of youth is a novel concept of our modern world.  The representation of a younger, physically stronger society, as we see it reflected in movies, magazines, TV and even in everyday conversations, has a very specific goal… money.  This “goal” has affected men and women at a mass level. Being young and try to keep all of us as young as possible for the longest period of time, is the ultimate goal of big corporations around the world.  And what better way to do it but the use of mass media to convince the population that youth is the force of society. That being young will bring all sorts of rewards like money, sex, and power to the young warrior.  So we see a society terrified to pass the age of 40 and pretty soon even 30. They see it as the beginning of the decline of a human being in every aspect of their existence.  Making us all believe that we need to preserve our youth, no matter the consequences, appeals to an intrinsic, very human desire…to be an eternal being.  We all age physically faster than mentally. We remain young children entrapped in adult bodies.  But can be eternally young, in spite of our aging bodies.   We can fight the big corporations strategy to shape us all like Barbie and Ken, eternally young and “botoxy” perfect. Youth is the foyer of the big luxurious auditorium called life, where we play our societal roles.  It is exciting and vigorous, rebellious and careless and of course we want to make it last forever. But age builds experience, moments in time acquired communing with nature, in foreign lands, with friends and family or just in solitude.  To get there, we need time and youth doesn’t have enough of it.  So, long live the young at heart, that is the eternal youth no corporation can touch.

Claudia H Babic

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