YOUTH

The obsessive pursue of youth is a novel concept of our modern world. The representation of a younger, physically stronger society as we see it reflected in movies, magazines, TV, and even in the everyday conversations, has a very specific goal: money. This “goal” has affected men and women psychologically at a mass level. Being young, and try to keep all of us as young as possible for the longest period of time is the ultimate goal of big corporations in the world. And how better way to do it but using mass media to convince the population that young people are the force of society, that being young and beautiful will bring success, money, sex, luck and all sorts of rewards to the “youth” warrior. So, we see a society terrified of passing the age of 40 and soon even 20, as they see it as the beginning of the decline of a human being in every aspect of their existence.
Making all of us believe that we need to preserve our youth, no matter how far do we have to go, appeals to an intrinsic, very human desire: to be an eternal child. We all age physically faster than mentally. We remain little children trapped in adult bodies.
But we can be eternally young, even if our bodies age. We can fight the big corporations strategy to shape us all like Barbie and Ken, eternally young, and “botoxy” beautiful and perfect.
Youth is the foyer of the big luxurious auditorium called life, where we’ll play our societal roles. It is exciting, and vigorous, rebel and careless and of course we want to make it last forever. But age brings with it experience, moments in time acquired while communing with nature, in far away lands, with friends and family or just with ourselves. To get there we need time, and youth doesn’t have enough of it.

So… long live the young at heart, that’s the eternal youth no corporation can touch.

C.H. BABIC

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